{"id":187512,"date":"2025-09-16T13:25:36","date_gmt":"2025-09-16T13:25:36","guid":{"rendered":"https:\/\/gesvalt.es\/?page_id=187512"},"modified":"2025-11-20T15:32:11","modified_gmt":"2025-11-20T15:32:11","slug":"brands","status":"publish","type":"page","link":"https:\/\/gesvalt.es\/en\/empresas\/valoracion\/marcas\/","title":{"rendered":"Brand valuation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"187512\" class=\"elementor elementor-187512\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-846ae94 e-con-full e-flex e-con e-parent\" data-id=\"846ae94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f285edb e-flex e-con-boxed e-con e-child\" data-id=\"f285edb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80e1b9e elementor-widget elementor-widget-heading\" data-id=\"80e1b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Valoraci\u00f3n de marcas e intangibles: rigor t\u00e9cnico para activos intangibles\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9774af9 e-flex e-con-boxed e-con e-parent\" data-id=\"9774af9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aac0bd7 elementor-widget elementor-widget-woocommerce-breadcrumb\" data-id=\"aac0bd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"woocommerce-breadcrumb.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"woocommerce-breadcrumb\" aria-label=\"Breadcrumb\">Home<\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f71332e e-flex e-con-boxed e-con e-parent\" data-id=\"f71332e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-83d4607 e-con-full e-flex e-con e-child\" data-id=\"83d4607\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45fbaee elementor-widget elementor-widget-image\" data-id=\"45fbaee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1600\" src=\"https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-1.jpg\" class=\"attachment-full size-full wp-image-187599\" alt=\"\" srcset=\"https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-1.jpg 1200w, https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-1-225x300.jpg 225w, https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-1-768x1024.jpg 768w, https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-1-1152x1536.jpg 1152w, https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-1-9x12.jpg 9w, https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-1-600x800.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-959b9dc e-con-full e-flex e-con e-child\" data-id=\"959b9dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7227904 elementor-widget elementor-widget-text-editor\" data-id=\"7227904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La <\/span><b>valoraci\u00f3n de la marca<\/b><span style=\"font-weight: 400;\"> permite identificar el verdadero impacto de este activo intangible en la competitividad de una empresa. Su an\u00e1lisis es determinante en procesos de <\/span><b>fusi\u00f3n, adquisici\u00f3n, escisi\u00f3n o captaci\u00f3n de inversi\u00f3n<\/b><span style=\"font-weight: 400;\">, ya que aporta transparencia y confianza a las negociaciones. Adem\u00e1s, la <\/span><b>valoraci\u00f3n de marcas e intangibles<\/b><span style=\"font-weight: 400;\"> es la base para dise\u00f1ar estrategias que impulsen los factores cr\u00edticos de valor y consoliden el crecimiento sostenible, reforzando la <\/span><b>valoraci\u00f3n marca<\/b><span style=\"font-weight: 400;\"> en el mercado.<\/span><\/p><p><br \/><span style=\"font-weight: 400;\">Somos una compa\u00f1\u00eda l\u00edder con m\u00e1s de 30 a\u00f1os de experiencia en el asesoramiento a empresas en las \u00e1reas de <\/span><b>Consultor\u00eda<\/b><span style=\"font-weight: 400;\"> y <\/span><b>Valoraci\u00f3n<\/b><span style=\"font-weight: 400;\">. Contar con el respaldo de una consultora independiente como Gesvalt para la valoraci\u00f3n de marcas, patentes y otros activos intangibles y singulares, permite obtener un informe de calidad, realizado por expertos en finanzas, riesgos, auditor\u00eda y fiscalidad que cuentan con las principales certificaciones del mercado CIIA, CEFA, CEVE, RICS.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-828ed73 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"828ed73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#form-pag-tasacion\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicita ahora tu valoraci\u00f3n de marca<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fba0fa e-flex e-con-boxed e-con e-parent\" data-id=\"0fba0fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1861304 elementor-widget elementor-widget-heading\" data-id=\"1861304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es la valoraci\u00f3n de una marca y por qu\u00e9 es importante?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f7a72a elementor-widget elementor-widget-text-editor\" data-id=\"2f7a72a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La <\/span><b>valoraci\u00f3n de una marca<\/b><span style=\"font-weight: 400;\"> es el proceso de cuantificar econ\u00f3micamente el valor de este activo intangible, que influye directamente en la competitividad y la capacidad de generar ingresos de una empresa. La<\/span><b> valoraci\u00f3n de la marca<\/b><span style=\"font-weight: 400;\"> permite tomar decisiones estrat\u00e9gicas en fusiones, adquisiciones, litigios o financiaci\u00f3n, aportando transparencia y confianza a inversores y stakeholders.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1cdca0 e-flex e-con-boxed e-con e-parent\" data-id=\"c1cdca0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-523f1fc e-con-full e-flex e-con e-child\" data-id=\"523f1fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-963f3c9 elementor-widget elementor-widget-heading\" data-id=\"963f3c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 se entiende por \u201cmarca\u201d como activo intangible?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05be186 elementor-widget elementor-widget-text-editor\" data-id=\"05be186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La marca es un activo intangible que concentra la identidad, reputaci\u00f3n y confianza de una empresa. Aporta diferenciaci\u00f3n frente a la competencia, transmite valores y genera fidelidad de clientes, proveedores y empleados, convirti\u00e9ndose en un motor de crecimiento sostenible.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3977b8 e-con-full e-flex e-con e-child\" data-id=\"a3977b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff27265 elementor-widget elementor-widget-heading\" data-id=\"ff27265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Usos frecuentes: fusiones, compraventas, litigios, reporting financiero<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad9abaa elementor-widget elementor-widget-text-editor\" data-id=\"ad9abaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Los usos m\u00e1s frecuentes donde la <\/span><b>valoraci\u00f3n de la marca<\/b><span style=\"font-weight: 400;\"> es necesaria ser\u00edan:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b53efc elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5b53efc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-double\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505 174.8l-39.6-39.6c-9.4-9.4-24.6-9.4-33.9 0L192 374.7 80.6 263.2c-9.4-9.4-24.6-9.4-33.9 0L7 302.9c-9.4 9.4-9.4 24.6 0 34L175 505c9.4 9.4 24.6 9.4 33.9 0l296-296.2c9.4-9.5 9.4-24.7.1-34zm-324.3 106c6.2 6.3 16.4 6.3 22.6 0l208-208.2c6.2-6.3 6.2-16.4 0-22.6L366.1 4.7c-6.2-6.3-16.4-6.3-22.6 0L192 156.2l-55.4-55.5c-6.2-6.3-16.4-6.3-22.6 0L68.7 146c-6.2 6.3-6.2 16.4 0 22.6l112 112.2z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Contables: combinaciones de negocio y Test de deterioro. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-double\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505 174.8l-39.6-39.6c-9.4-9.4-24.6-9.4-33.9 0L192 374.7 80.6 263.2c-9.4-9.4-24.6-9.4-33.9 0L7 302.9c-9.4 9.4-9.4 24.6 0 34L175 505c9.4 9.4 24.6 9.4 33.9 0l296-296.2c9.4-9.5 9.4-24.7.1-34zm-324.3 106c6.2 6.3 16.4 6.3 22.6 0l208-208.2c6.2-6.3 6.2-16.4 0-22.6L366.1 4.7c-6.2-6.3-16.4-6.3-22.6 0L192 156.2l-55.4-55.5c-6.2-6.3-16.4-6.3-22.6 0L68.7 146c-6.2 6.3-6.2 16.4 0 22.6l112 112.2z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Fiscales y legales: impuestos, litigios, franquicias, royalties. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-double\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505 174.8l-39.6-39.6c-9.4-9.4-24.6-9.4-33.9 0L192 374.7 80.6 263.2c-9.4-9.4-24.6-9.4-33.9 0L7 302.9c-9.4 9.4-9.4 24.6 0 34L175 505c9.4 9.4 24.6 9.4 33.9 0l296-296.2c9.4-9.5 9.4-24.7.1-34zm-324.3 106c6.2 6.3 16.4 6.3 22.6 0l208-208.2c6.2-6.3 6.2-16.4 0-22.6L366.1 4.7c-6.2-6.3-16.4-6.3-22.6 0L192 156.2l-55.4-55.5c-6.2-6.3-16.4-6.3-22.6 0L68.7 146c-6.2 6.3-6.2 16.4 0 22.6l112 112.2z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Financieros: financiaci\u00f3n y procesos de desinversi\u00f3n. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-double\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505 174.8l-39.6-39.6c-9.4-9.4-24.6-9.4-33.9 0L192 374.7 80.6 263.2c-9.4-9.4-24.6-9.4-33.9 0L7 302.9c-9.4 9.4-9.4 24.6 0 34L175 505c9.4 9.4 24.6 9.4 33.9 0l296-296.2c9.4-9.5 9.4-24.7.1-34zm-324.3 106c6.2 6.3 16.4 6.3 22.6 0l208-208.2c6.2-6.3 6.2-16.4 0-22.6L366.1 4.7c-6.2-6.3-16.4-6.3-22.6 0L192 156.2l-55.4-55.5c-6.2-6.3-16.4-6.3-22.6 0L68.7 146c-6.2 6.3-6.2 16.4 0 22.6l112 112.2z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Estrat\u00e9gicos: asignaci\u00f3n de recursos, planificaci\u00f3n, control, e identificaci\u00f3n y evaluaci\u00f3n de los inductores de valor y soportes en las operaciones de compraventa.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-453c4cf e-flex e-con-boxed e-con e-parent\" data-id=\"453c4cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07677de e-con-full e-flex e-con e-child\" data-id=\"07677de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0faf8c0 elementor-widget elementor-widget-heading\" data-id=\"0faf8c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Diferencias entre valoraci\u00f3n de marca y valoraci\u00f3n empresarial<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86da9d1 elementor-widget elementor-widget-text-editor\" data-id=\"86da9d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mientras la valoraci\u00f3n empresarial analiza el conjunto de activos, pasivos y la capacidad de generaci\u00f3n de beneficios de una compa\u00f1\u00eda, la <\/span><b>valoraci\u00f3n de una marca<\/b><span style=\"font-weight: 400;\"> se centra en medir el peso econ\u00f3mico del activo intangible m\u00e1s reconocido: su identidad en el mercado. La primera determina el valor total del negocio, mientras que la segunda eval\u00faa cu\u00e1nto aporta la marca a esa cifra global.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3a13e5 e-flex e-con-boxed e-con e-parent\" data-id=\"b3a13e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76df6aa e-con-full e-flex e-con e-child\" data-id=\"76df6aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-490cce8 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"490cce8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 servicios ofrece Gesvalt en valoraci\u00f3n de marcas?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f354cb6 elementor-widget elementor-widget-text-editor\" data-id=\"f354cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En Gesvalt ofrecemos un servicio especializado en <\/span><b>valoraci\u00f3n de la marca<\/b><span style=\"font-weight: 400;\"> y de otros activos intangibles, aportando rigor t\u00e9cnico, independencia y experiencia contrastada en sectores clave. Nuestra propuesta de valor combina la aplicaci\u00f3n de metodolog\u00edas reconocidas con la capacidad de emitir informes defendibles ante organismos reguladores, inversores o juzgados, garantizando transparencia y fiabilidad en la toma de decisiones.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffd0a0e e-con-full e-flex e-con e-child\" data-id=\"ffd0a0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9226f45 elementor-widget elementor-widget-image\" data-id=\"9226f45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-4.jpg\" class=\"attachment-full size-full wp-image-187602\" alt=\"\" srcset=\"https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-4.jpg 1200w, https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-4-300x200.jpg 300w, https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-4-1024x683.jpg 1024w, https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-4-768x512.jpg 768w, https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-4-18x12.jpg 18w, https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-4-600x400.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45a6f4d e-flex e-con-boxed e-con e-parent\" data-id=\"45a6f4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76748f4 e-con-full e-flex e-con e-child\" data-id=\"76748f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92494e5 elementor-widget elementor-widget-heading\" data-id=\"92494e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Valoraci\u00f3n de marcas comerciales, nombres, logotipos y franquicias\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c863e3e elementor-widget elementor-widget-text-editor\" data-id=\"c863e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Determinamos el valor econ\u00f3mico de <\/span><b>marcas comerciales, logotipos, denominaciones sociales y franquicias<\/b><span style=\"font-weight: 400;\">, esenciales para procesos de compraventa, fusiones o cesiones de derechos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af47f67 e-con-full e-flex e-con e-child\" data-id=\"af47f67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ec3bc2 elementor-widget elementor-widget-heading\" data-id=\"9ec3bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Estimaci\u00f3n del valor econ\u00f3mico de patentes, licencias y software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e793a3 elementor-widget elementor-widget-text-editor\" data-id=\"2e793a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Adem\u00e1s de la valoraci\u00f3n de la marca, analizamos patentes, licencias, know-how, desarrollos tecnol\u00f3gicos y software, cuantificando su aportaci\u00f3n al negocio como activos intangibles estrat\u00e9gicos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cad9d78 e-con-full e-flex e-con e-child\" data-id=\"cad9d78\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee6012 elementor-widget elementor-widget-heading\" data-id=\"2ee6012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Informes t\u00e9cnicos y periciales para disputas legales, herencias o auditor\u00edas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b52ac2a elementor-widget elementor-widget-text-editor\" data-id=\"b52ac2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Elaboramos <\/span><b>informes periciales y t\u00e9cnicos<\/b><span style=\"font-weight: 400;\"> que respaldan procedimientos judiciales, disputas de propiedad intelectual, procesos hereditarios o auditor\u00edas financieras, siempre con objetividad y validez legal.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2bfa71 e-con-full e-flex e-con e-child\" data-id=\"c2bfa71\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-730653a elementor-widget elementor-widget-heading\" data-id=\"730653a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Informes v\u00e1lidos para normativa contable (NIIF, PGC), fiscal y legal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70c25fa elementor-widget elementor-widget-text-editor\" data-id=\"70c25fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nuestros estudios cumplen con los requisitos de normativas contables internacionales (NIIF, PGC), as\u00ed como con la normativa fiscal y legal, facilitando su integraci\u00f3n en reporting financiero, impuestos y procesos de auditor\u00eda.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5838527 e-flex e-con-boxed e-con e-parent\" data-id=\"5838527\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2c69271 e-con-full e-flex e-con e-child\" data-id=\"2c69271\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ed88af1 e-con-full e-flex e-con e-child\" data-id=\"ed88af1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1da945b elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1da945b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo se valora una marca?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-110d05c elementor-widget elementor-widget-text-editor\" data-id=\"110d05c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">La valoraci\u00f3n de una marca es un proceso t\u00e9cnico que busca estimar su aportaci\u00f3n econ\u00f3mica como activo intangible, integrando factores financieros, estrat\u00e9gicos y de mercado. En Gesvalt aplicamos metodolog\u00edas contrastadas para obtener una valoraci\u00f3n de la marca fiable y defendible, adaptada al prop\u00f3sito de cada an\u00e1lisis.<\/span>\n<h3 class=\"t22\">M\u00e9todos m\u00e1s utilizados: ingresos, m\u00faltiplos, coste de reposici\u00f3n<\/h3>\n<\/span><span style=\"font-weight: 400;\">La valoraci\u00f3n de marcas se apoya en tres enfoques principales: el m\u00e9todo de ingresos (proyectando beneficios futuros atribuibles a la marca), el de m\u00faltiplos de mercado (comparaci\u00f3n con operaciones similares) y el de coste de reposici\u00f3n (inversi\u00f3n necesaria para crear un activo de caracter\u00edsticas equivalentes).<\/span>\n \t<h3 class=\"t22\">Variables consideradas: notoriedad, posicionamiento, rentabilidad, ciclo de vida\n<\/h3><span style=\"font-weight: 400;\">Para una valoraci\u00f3n de la marca rigurosa se tienen en cuenta factores como la notoriedad y reputaci\u00f3n, su posicionamiento competitivo, la rentabilidad que genera, la fidelidad de los clientes, el ciclo de vida de la marca y las barreras de entrada en el sector.<\/span><h3 class=\"t22\">Adaptaci\u00f3n seg\u00fan tipo de marca y sector\u00a0<\/h3><span style=\"font-weight: 400;\">\nCada marca es \u00fanica. Por ello, la valoraci\u00f3n debe adaptarse al sector, al contexto competitivo y a los objetivos de la empresa (financieros, fiscales, legales o estrat\u00e9gicos). En Gesvalt seleccionamos la metodolog\u00eda m\u00e1s id\u00f3nea con el fin de aislar los resultados directamente atribuibles a la marca, garantizando conclusiones ajustadas y \u00fatiles.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e99ebc5 e-con-full e-flex e-con e-child\" data-id=\"e99ebc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32e9181 elementor-widget elementor-widget-image\" data-id=\"32e9181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1800\" src=\"https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-3.jpg\" class=\"attachment-full size-full wp-image-187601\" alt=\"\" srcset=\"https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-3.jpg 1200w, https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-3-200x300.jpg 200w, https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-3-683x1024.jpg 683w, https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-3-768x1152.jpg 768w, https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-3-1024x1536.jpg 1024w, https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-3-8x12.jpg 8w, https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-marca-3-600x900.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-367c210 e-flex e-con-boxed e-con e-parent\" data-id=\"367c210\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c73b1a elementor-widget elementor-widget-heading\" data-id=\"4c73b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfY si necesito valorar una patente u otro activo industrial?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c28d22 elementor-widget elementor-widget-text-editor\" data-id=\"6c28d22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En Gesvalt contamos con un equipo especializado en el asesoramiento sobre marcas y activos intangibles (marcas, patentes, licencias, fondos de comercio).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb05559 e-flex e-con-boxed e-con e-parent\" data-id=\"bb05559\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b5efe28 e-con-full e-flex e-con e-child\" data-id=\"b5efe28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03aa261 elementor-widget elementor-widget-heading\" data-id=\"03aa261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Patentes, modelos de utilidad, licencias de explotaci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3129f90 elementor-widget elementor-widget-text-editor\" data-id=\"3129f90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Determinamos el valor de patentes, modelos de utilidad, licencias de explotaci\u00f3n y know-how, activos clave en la innovaci\u00f3n y en la protecci\u00f3n de la ventaja competitiva de las empresas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4775565 e-con-full e-flex e-con e-child\" data-id=\"4775565\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3f98b4 elementor-widget elementor-widget-heading\" data-id=\"f3f98b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Evaluaci\u00f3n t\u00e9cnica y potencial de mercado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-504181c elementor-widget elementor-widget-text-editor\" data-id=\"504181c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La valoraci\u00f3n de patentes considera tanto los aspectos t\u00e9cnicos de la invenci\u00f3n como su potencial de mercado, analizando su aplicabilidad, ciclo de vida, grado de innovaci\u00f3n y barreras de entrada que genera.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a99a3a7 e-con-full e-flex e-con e-child\" data-id=\"a99a3a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e97d342 elementor-widget elementor-widget-heading\" data-id=\"e97d342\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Informes periciales para procesos judiciales o regulatorios<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dbb387 elementor-widget elementor-widget-text-editor\" data-id=\"7dbb387\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Elaboramos informes periciales e independientes que respaldan disputas legales, procesos de registro, auditor\u00edas o requerimientos de organismos reguladores, asegurando objetividad y plena validez legal.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c55ffa6 e-flex e-con-boxed e-con e-parent\" data-id=\"c55ffa6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28b424c elementor-widget elementor-widget-heading\" data-id=\"28b424c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Casos de uso reales en valoraci\u00f3n de marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0846976 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"0846976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Valoraci\u00f3n de marca para venta o fusi\u00f3n de empresa<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8586e9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d8586e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b906d61 elementor-widget elementor-widget-text-editor\" data-id=\"b906d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En procesos de compraventa o fusi\u00f3n, la <\/span><b>valoraci\u00f3n de la marca<\/b><span style=\"font-weight: 400;\"> determina cu\u00e1nto aporta este activo intangible al precio final de la operaci\u00f3n, generando confianza entre comprador y vendedor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46da045 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"46da045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">C\u00e1lculo del valor de una franquicia en expansi\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-612c444 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"612c444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a012c2 elementor-widget elementor-widget-text-editor\" data-id=\"3a012c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cuando una franquicia busca crecer, la <\/span><b>valuaci\u00f3n de la marca<\/b><span style=\"font-weight: 400;\"> ayuda a fijar royalties, atraer inversores y establecer condiciones claras para nuevos franquiciados.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c320558 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c320558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Valoraci\u00f3n de intangibles para auditor\u00eda financiera o fiscal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34bbcb3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"34bbcb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60f8916 elementor-widget elementor-widget-text-editor\" data-id=\"60f8916\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La <\/span><b>valoraci\u00f3n de marcas<\/b><span style=\"font-weight: 400;\"> e intangibles permite cumplir con normativas contables (NIIF, PGC) y fiscales, asegurando un reporting transparente y defendible ante auditores y administraciones.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-518d525 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"518d525\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Disputa legal entre socios sobre el valor de la marca registrada<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ac7a8a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9ac7a8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16bdd8b elementor-widget elementor-widget-text-editor\" data-id=\"16bdd8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En litigios o desacuerdos societarios, un informe pericial de valoraci\u00f3n de la marca act\u00faa como prueba objetiva, respaldando decisiones judiciales y acuerdos extrajudiciales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e00d801 e-flex e-con-boxed e-con e-parent\" data-id=\"e00d801\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16010cc elementor-widget elementor-widget-heading\" data-id=\"16010cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 confiar en Gesvalt para valorar tu marca o patente?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cdeac2 elementor-widget elementor-widget-text-editor\" data-id=\"0cdeac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En Gesvalt llevamos m\u00e1s de 30 a\u00f1os siendo referentes en la valoraci\u00f3n de empresas, marcas y patentes. Nuestro equipo de expertos cuenta con amplios conocimientos y las principales certificaciones financieras y corporativas, que avalan la calidad y precisi\u00f3n nuestros informes. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1459848 e-con-full e-flex e-con e-child\" data-id=\"1459848\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6cecb32 e-con-full e-flex e-con e-child\" data-id=\"6cecb32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f293a elementor-widget elementor-widget-heading\" data-id=\"c2f293a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Experiencia en valoraci\u00f3n de activos intangibles y propiedad industrial<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46a6e09 elementor-widget elementor-widget-text-editor\" data-id=\"46a6e09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nuestra participaci\u00f3n en operaciones de gran relevancia como fusiones, adquisiciones y procesos judiciales, aportando valoraciones de marcas, patentes, activos industriales y otros activos intangibles singulares, nos han posicionado como compa\u00f1\u00eda referente en el sector, y a su vez nos ha permitido tambi\u00e9n publicar casos de \u00e9xitos con nuestros clientes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7697a3 e-con-full e-flex e-con e-child\" data-id=\"d7697a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5d821 elementor-widget elementor-widget-heading\" data-id=\"4e5d821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Metodolog\u00eda reconocida y compatible con auditor\u00eda y organismos oficiales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e31578 elementor-widget elementor-widget-text-editor\" data-id=\"5e31578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para la valoraci\u00f3n, nuestros expertos aplican metodolog\u00edas internacionales aceptadas por auditores, inversores y reguladores, garantizando que cada informe tenga plena validez contable, fiscal y legal.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc52efb e-con-full e-flex e-con e-child\" data-id=\"cc52efb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc8677 elementor-widget elementor-widget-heading\" data-id=\"3fc8677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Capacidad para actuar como peritos expertos independientes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddc5845 elementor-widget elementor-widget-text-editor\" data-id=\"ddc5845\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gesvalt cuenta con acreditaci\u00f3n y experiencia como compa\u00f1\u00eda independiente, ofreciendo informes de valoraci\u00f3n de marcas y activos intangibles que respaldan con rigor requerimientos contables, fiscales, financieros o estrat\u00e9gicos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13d3094 e-flex e-con-boxed e-con e-parent\" data-id=\"13d3094\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa1b70 elementor-widget elementor-widget-heading\" data-id=\"7aa1b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preguntas frecuentes sobre valoraci\u00f3n de marca y activos intangibles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29b52e7 e-flex e-con-boxed e-con e-parent\" data-id=\"29b52e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-496642c elementor-widget elementor-widget-n-accordion\" data-id=\"496642c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7690\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-7690\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <h3>\u00bfQu\u00e9 documentaci\u00f3n necesito para valorar mi marca?<\/h3> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7690\" class=\"elementor-element elementor-element-b6bc3d0 e-con-full e-flex e-con e-child\" data-id=\"b6bc3d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-024691e elementor-widget elementor-widget-text-editor\" data-id=\"024691e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para la valoraci\u00f3n de una marca se requiere informaci\u00f3n financiera, contratos de uso, licencias, historial de ventas y datos de mercado que permitan medir su notoriedad y rentabilidad.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7691\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7691\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <h3>\u00bfPuede valorarse una marca sin ingresos asociados?<\/h3> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7691\" class=\"elementor-element elementor-element-1c01caf e-con-full e-flex e-con e-child\" data-id=\"1c01caf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1817c6 elementor-widget elementor-widget-text-editor\" data-id=\"e1817c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">S\u00ed, la <\/span><b>valoraci\u00f3n de marcas<\/b><span style=\"font-weight: 400;\"> tambi\u00e9n puede realizarse en fases iniciales considerando notoriedad, posicionamiento, potencial de crecimiento y barreras de entrada, aunque no existan ingresos directos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7692\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7692\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <h3>\u00bfUna valoraci\u00f3n sirve como prueba legal o fiscal?<\/h3> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7692\" class=\"elementor-element elementor-element-22a9a23 e-con-full e-flex e-con e-child\" data-id=\"22a9a23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae8b37f elementor-widget elementor-widget-text-editor\" data-id=\"ae8b37f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Una valoraci\u00f3n de la marca realizada por consultoras independientes como Gesvalt tiene plena validez en procesos legales, fiscales, auditor\u00edas y reporting contable bajo NIIF y PGC.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7693\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7693\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <h3>\u00bfQu\u00e9 diferencia hay entre marca, nombre comercial y patente?<\/h3> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7693\" class=\"elementor-element elementor-element-03e8ca1 e-con-full e-flex e-con e-child\" data-id=\"03e8ca1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c316a1 elementor-widget elementor-widget-text-editor\" data-id=\"3c316a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La marca protege signos distintivos, el nombre comercial identifica a la empresa en el tr\u00e1fico mercantil y la patente protege invenciones t\u00e9cnicas; cada activo requiere una valoraci\u00f3n espec\u00edfica.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98d6c50 e-con-full e-flex e-con e-parent\" data-id=\"98d6c50\" data-element_type=\"container\" data-e-type=\"container\" id=\"form-pag-tasacion\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-no-translation=\"\">\n\t\t<div class=\"elementor-element elementor-element-95a56af e-flex e-con-boxed e-con e-child\" data-id=\"95a56af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b040f77 e-con-full e-flex e-con e-child\" data-id=\"b040f77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c892e3d elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"c892e3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-no-translation=\"\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"gesvalt-form-wrapper\" data-form-id=\"190795\">\n\n    <form \n        id=\"gesvalt-form-190795\"\n        class=\"gesvalt-form gesvalt-form-cpt \"\n        method=\"post\"\n        data-form-id=\"190795\"\n    >\n        <input type=\"hidden\" id=\"gesvalt_nonce\" name=\"gesvalt_nonce\" value=\"e63ecd28c1\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/pages\/187512\" \/>        <input type=\"hidden\" name=\"action\" value=\"gesvalt_form_submit\" \/>\n        <input type=\"hidden\" name=\"form_id\" value=\"190795\" \/>\n        <input type=\"hidden\" name=\"source_title\" \/>\n        <input type=\"hidden\" name=\"subject\" value=\"Valoraci\u00f3n marca\" \/>\n        \n        <div class=\"gesvalt-form-content\">\n            <h2 style=\"text-align: center;\">Request more information now<\/h2>\r\n<div style=\"display: flex; gap: 10px; margin-bottom: 10px;\">\r\n<div style=\"flex: 1;\">        <div class=\"gesvalt-field-wrapper gesvalt-field-text \">\n            \n            \n                                            <label for=\"gesvalt_field_nombre\">\n                            Name                            <span class=\"required\">*<\/span>                        <\/label>\n                                        <input \n                        type=\"text\"\n                        name=\"nombre\"\n                        id=\"gesvalt_field_nombre\"\n                        value=\"\"\n                        placeholder=\"Name *\"\n                                                maxlength=\"100\"                        data-gesfor-validate-rules=\"required|max_length:100\"                        class=\"gesvalt-field gesvalt-field-text\"\n                    \/>\n                                \n                    <\/div>\n        <\/div>\r\n<div style=\"flex: 1;\">        <div class=\"gesvalt-field-wrapper gesvalt-field-text \">\n            \n            \n                                            <label for=\"gesvalt_field_apellidos\">\n                            Last name                            <span class=\"required\">*<\/span>                        <\/label>\n                                        <input \n                        type=\"text\"\n                        name=\"apellidos\"\n                        id=\"gesvalt_field_apellidos\"\n                        value=\"\"\n                        placeholder=\"Last name *\"\n                                                maxlength=\"150\"                        data-gesfor-validate-rules=\"required|max_length:150\"                        class=\"gesvalt-field gesvalt-field-text\"\n                    \/>\n                                \n                    <\/div>\n        <\/div>\r\n<\/div>\r\n<!-- Fila 2 -->\r\n<div style=\"display: flex; gap: 10px; margin-bottom: 10px;\">\r\n<div style=\"flex: 1;\">        <div class=\"gesvalt-field-wrapper gesvalt-field-tel \">\n            \n            \n                                            <label for=\"gesvalt_field_telefono\">\n                            Phone                            <span class=\"required\">*<\/span>                        <\/label>\n                                        <input \n                        type=\"tel\"\n                        name=\"telefono\"\n                        id=\"gesvalt_field_telefono\"\n                        value=\"\"\n                        placeholder=\"Phone *\"\n                                                maxlength=\"20\"                        data-gesfor-validate-rules=\"required|phone|max_length:20\"                        class=\"gesvalt-field gesvalt-field-tel\"\n                    \/>\n                                \n                    <\/div>\n        <\/div>\r\n<div style=\"flex: 1;\">        <div class=\"gesvalt-field-wrapper gesvalt-field-text \">\n            \n            \n                                            <label for=\"gesvalt_field_ciudad\">\n                            City                            <span class=\"required\">*<\/span>                        <\/label>\n                                        <input \n                        type=\"text\"\n                        name=\"ciudad\"\n                        id=\"gesvalt_field_ciudad\"\n                        value=\"\"\n                        placeholder=\"City *\"\n                                                maxlength=\"120\"                        data-gesfor-validate-rules=\"required|max_length:120\"                        class=\"gesvalt-field gesvalt-field-text\"\n                    \/>\n                                \n                    <\/div>\n        <\/div>\r\n<\/div>\r\n<!-- Fila 3 (campo completo) -->\r\n<div style=\"margin-bottom: 10px;\">        <div class=\"gesvalt-field-wrapper gesvalt-field-email \">\n            \n            \n                                            <label for=\"gesvalt_field_email\">\n                            Email                            <span class=\"required\">*<\/span>                        <\/label>\n                                        <input \n                        type=\"email\"\n                        name=\"email\"\n                        id=\"gesvalt_field_email\"\n                        value=\"\"\n                        placeholder=\"Email *\"\n                                                maxlength=\"190\"                        data-gesfor-validate-rules=\"required|email|max_length:190\"                        class=\"gesvalt-field gesvalt-field-email\"\n                    \/>\n                                \n                    <\/div>\n        <\/div>\r\n<div class=\"gesvalt-field-wrapper\">\n    <div class=\"gesfor-check-terceros\">\n\n        <div class=\"gesfor-check-terceros-principal\">\n            <label class=\"gesfor-check-terceros-label\">\n                <input type=\"checkbox\" name=\"check_legal_terceros\" id=\"check_legal_terceros\" value=\"1\"\/>\n                <span class=\"gesfor-check-terceros-label-text\">I agree to Gesvalt sharing my data with third parties for the purpose of offering me other complementary services that may be of interest to me.<\/span>\n            <\/label>\n            <span id=\"gesfor-check-terceros-legales-icon\" class=\"gesfor-check-terceros-legales-icon\">\n                <img decoding=\"async\" src=\"https:\/\/gesvalt.es\/wp-content\/plugins\/gesvalt-formularios\/assets\/img\/info-icon.png\" alt=\"Info\" class=\"gesfor-check-terceros-legales-icon\" title=\"\">\n            <\/span>\n        <\/div>\n\n        <div id=\"gesfor-check-terceros-legales\" class=\"gesfor-check-terceros-legales gesfor-hidden\">\n            <div class=\"gesfor-check-terceros-legales-content\">\n                \n                                <label class=\"gesfor-check-terceros-label\">\n                    <input type=\"checkbox\" name=\"check_inmobiliarias\" id=\"check_inmobiliarias\" value=\"1\"\/>\n                    <span class=\"gesfor-check-terceros-label-text\">Real estate agencies<\/span>\n                <\/label>\n                                <label class=\"gesfor-check-terceros-label\">\n                    <input type=\"checkbox\" name=\"check_cambio_suministros\" id=\"check_cambio_suministros\" value=\"1\"\/>\n                    <span class=\"gesfor-check-terceros-label-text\">Utility changes<\/span>\n                <\/label>\n                                <label class=\"gesfor-check-terceros-label\">\n                    <input type=\"checkbox\" name=\"check_mudanzas\" id=\"check_mudanzas\" value=\"1\"\/>\n                    <span class=\"gesfor-check-terceros-label-text\">Moving services<\/span>\n                <\/label>\n                                <label class=\"gesfor-check-terceros-label\">\n                    <input type=\"checkbox\" name=\"check_hipotecas\" id=\"check_hipotecas\" value=\"1\"\/>\n                    <span class=\"gesfor-check-terceros-label-text\">Mortgages<\/span>\n                <\/label>\n                                <label class=\"gesfor-check-terceros-label\">\n                    <input type=\"checkbox\" name=\"check_fiscalidad\" id=\"check_fiscalidad\" value=\"1\"\/>\n                    <span class=\"gesfor-check-terceros-label-text\">Taxation<\/span>\n                <\/label>\n                                <label class=\"gesfor-check-terceros-label\">\n                    <input type=\"checkbox\" name=\"check_inversion\" id=\"check_inversion\" value=\"1\"\/>\n                    <span class=\"gesfor-check-terceros-label-text\">Investment<\/span>\n                <\/label>\n                                <label class=\"gesfor-check-terceros-label\">\n                    <input type=\"checkbox\" name=\"check_rehabilitacion\" id=\"check_rehabilitacion\" value=\"1\"\/>\n                    <span class=\"gesfor-check-terceros-label-text\">Renovation<\/span>\n                <\/label>\n                                <label class=\"gesfor-check-terceros-label\">\n                    <input type=\"checkbox\" name=\"check_alquiler\" id=\"check_alquiler\" value=\"1\"\/>\n                    <span class=\"gesfor-check-terceros-label-text\">Rental<\/span>\n                <\/label>\n                                <label class=\"gesfor-check-terceros-label\">\n                    <input type=\"checkbox\" name=\"check_seguridad\" id=\"check_seguridad\" value=\"1\"\/>\n                    <span class=\"gesfor-check-terceros-label-text\">Security<\/span>\n                <\/label>\n                \n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\r\n* By clicking on send, you are accepting Gesvalt's <a href=\"https:\/\/gesvalt.es\/en\/privacy-policy\/\">privacy policy<\/a>.<br>\r\n        <div class=\"gesvalt-field-wrapper gesvalt-field-hidden \">\n            \n                                <input \n                        type=\"hidden\"\n                        name=\"tipo_usuario\"\n                        id=\"gesvalt_field_tipo_usuario\"\n                        value=\"717600001\"\n                        class=\"gesvalt-field gesvalt-field-hidden\"\n                    \/>\n                                \n                    <\/div>\n        \r\n        <div class=\"gesvalt-field-wrapper gesvalt-field-hidden \">\n            \n                                <input \n                        type=\"hidden\"\n                        name=\"desde_url\"\n                        id=\"gesvalt_field_desde_url\"\n                        value=\"\"\n                        class=\"gesvalt-field gesvalt-field-hidden\"\n                    \/>\n                                \n                    <\/div>\n        \r\n        <div class=\"gesvalt-field-wrapper gesvalt-field-hidden \">\n            \n                                <input \n                        type=\"hidden\"\n                        name=\"utm_source\"\n                        id=\"gesvalt_field_utm_source\"\n                        value=\"\"\n                        class=\"gesvalt-field gesvalt-field-hidden\"\n                    \/>\n                                \n                    <\/div>\n        \r\n        <div class=\"gesvalt-field-wrapper gesvalt-field-hidden \">\n            \n                                <input \n                        type=\"hidden\"\n                        name=\"utm_medium\"\n                        id=\"gesvalt_field_utm_medium\"\n                        value=\"\"\n                        class=\"gesvalt-field gesvalt-field-hidden\"\n                    \/>\n                                \n                    <\/div>\n        \r\n        <div class=\"gesvalt-field-wrapper gesvalt-field-hidden \">\n            \n                                <input \n                        type=\"hidden\"\n                        name=\"utm_campaign\"\n                        id=\"gesvalt_field_utm_campaign\"\n                        value=\"\"\n                        class=\"gesvalt-field gesvalt-field-hidden\"\n                    \/>\n                                \n                    <\/div>\n        \r\n        <div class=\"gesvalt-field-wrapper gesvalt-field-hidden \">\n            \n                                <input \n                        type=\"hidden\"\n                        name=\"utm_content\"\n                        id=\"gesvalt_field_utm_content\"\n                        value=\"\"\n                        class=\"gesvalt-field gesvalt-field-hidden\"\n                    \/>\n                                \n                    <\/div>\n                <\/div>\n\n                            <input type=\"hidden\" name=\"g-recaptcha-response\" \/>\n                \n        <div class=\"gesvalt-form-submit\">\n            <button type=\"submit\" class=\"gesvalt-submit-btn\">\n                Send            <\/button>\n        <\/div>\n    <\/form>\n    \n<\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36af259 e-con-full e-flex e-con e-child\" data-id=\"36af259\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4073d4d elementor-widget elementor-widget-heading\" data-id=\"4073d4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Otros servicios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adf54ba e-con-full e-flex e-con e-parent\" data-id=\"adf54ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b60a572 e-con-full e-flex e-con e-child\" data-id=\"b60a572\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d076ce elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"6d076ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;186973&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-dynamic-186973\">.e-loop-item-187846 .elementor-element.elementor-element-f79a2ca::before, .e-loop-item-187846 .elementor-element.elementor-element-f79a2ca > .elementor-background-video-container::before, .e-loop-item-187846 .elementor-element.elementor-element-f79a2ca > .e-con-inner > .elementor-background-video-container::before, .e-loop-item-187846 .elementor-element.elementor-element-f79a2ca > .elementor-background-slideshow::before, .e-loop-item-187846 .elementor-element.elementor-element-f79a2ca > .e-con-inner > .elementor-background-slideshow::before, .e-loop-item-187846 .elementor-element.elementor-element-f79a2ca > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{background-image:url(\"https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-empresas-y-negocios-2.jpg\");}<\/style><style id=\"loop-186973\">.elementor-186973 .elementor-element.elementor-element-f79a2ca{--display:flex;--min-height:380px;--justify-content:flex-end;--overlay-opacity:1;--overlay-mix-blend-mode:multiply;--border-radius:0px 0px 0px 0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;--e-con-transform-transition-duration:600ms;}.elementor-186973 .elementor-element.elementor-element-f79a2ca:not(.elementor-motion-effects-element-type-background), .elementor-186973 .elementor-element.elementor-element-f79a2ca > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#001D3470;}.elementor-186973 .elementor-element.elementor-element-f79a2ca::before, .elementor-186973 .elementor-element.elementor-element-f79a2ca > .elementor-background-video-container::before, .elementor-186973 .elementor-element.elementor-element-f79a2ca > .e-con-inner > .elementor-background-video-container::before, .elementor-186973 .elementor-element.elementor-element-f79a2ca > .elementor-background-slideshow::before, .elementor-186973 .elementor-element.elementor-element-f79a2ca > .e-con-inner > .elementor-background-slideshow::before, .elementor-186973 .elementor-element.elementor-element-f79a2ca > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';background-repeat:no-repeat;background-size:cover;}.elementor-186973 .elementor-element.elementor-element-f79a2ca.e-con{--flex-grow:0;--flex-shrink:0;}.elementor-186973 .elementor-element.elementor-element-f79a2ca.e-con:hover{--e-con-transform-scale:1.01;}.elementor-186973 .elementor-element.elementor-element-86d8eb1{--display:flex;--gap:5px 5px;--row-gap:5px;--column-gap:5px;--overlay-opacity:0.86;--border-radius:0px 0px 20px 20px;--padding-top:20px;--padding-bottom:40px;--padding-left:18px;--padding-right:10px;}.elementor-186973 .elementor-element.elementor-element-86d8eb1::before, .elementor-186973 .elementor-element.elementor-element-86d8eb1 > .elementor-background-video-container::before, .elementor-186973 .elementor-element.elementor-element-86d8eb1 > .e-con-inner > .elementor-background-video-container::before, .elementor-186973 .elementor-element.elementor-element-86d8eb1 > .elementor-background-slideshow::before, .elementor-186973 .elementor-element.elementor-element-86d8eb1 > .e-con-inner > .elementor-background-slideshow::before, .elementor-186973 .elementor-element.elementor-element-86d8eb1 > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';}.elementor-186973 .elementor-element.elementor-element-f923271{--display:flex;--justify-content:center;--align-items:center;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--gap:1px 1px;--row-gap:1px;--column-gap:1px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-186973 .elementor-element.elementor-element-6e83162{text-align:center;width:auto;max-width:auto;}.elementor-186973 .elementor-element.elementor-element-6e83162 .elementor-heading-title{font-family:\"Visby\", Sans-serif;font-size:24px;font-weight:600;color:var( --e-global-color-ae090f5 );}.elementor-186973 .elementor-element.elementor-element-e81cb7f{text-align:center;font-size:13px;font-weight:600;line-height:14px;color:var( --e-global-color-ae090f5 );}.elementor-186973 .elementor-element.elementor-element-47d24ae{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--justify-content:center;--align-items:center;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-186973 .elementor-element.elementor-element-47d24ae.e-con:hover{--e-con-transform-scale:1.1;}.elementor-186973 .elementor-element.elementor-element-5f6c528 .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-186973 .elementor-element.elementor-element-5f6c528 .elementor-button .elementor-button-content-wrapper{gap:8px;}.elementor-186973 .elementor-element.elementor-element-5f6c528 .elementor-button{font-weight:bold;fill:var( --e-global-color-ae090f5 );color:var( --e-global-color-ae090f5 );background-color:#02010100;box-shadow:0px 0px 0px 0px rgba(255, 255, 255, 0.5);border-radius:0px 0px 0px 0px;padding:0px 0px 0px 0px;}@media(min-width:768px){.elementor-186973 .elementor-element.elementor-element-f79a2ca{--width:100%;}.elementor-186973 .elementor-element.elementor-element-f923271{--width:100%;}}\/* Start custom CSS for container, class: .elementor-element-f79a2ca *\/.texto-servicios-sostenibilidad {text-shadow: 8px 1px 8px black;color: white !important; line-height: 14px; font-size: 13px}\n.h3-servicios-sostenibilidad {font-weight: bold;color: white !important;\n    font-size: 1.4rem;\n    line-height: 1.4rem;}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"186973\" class=\"elementor elementor-186973 e-loop-item e-loop-item-187846 post-187846 servicio type-servicio status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f79a2ca e-con-full animated-slow e-transform e-flex e-con e-child\" data-id=\"f79a2ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.01,&quot;sizes&quot;:[]},&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:700,&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-element elementor-element-86d8eb1 e-con-full e-flex e-con e-child\" data-id=\"86d8eb1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f923271 e-con-full e-flex e-con e-child\" data-id=\"f923271\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e83162 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"6e83162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Valoraci\u00f3n Empresas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47d24ae e-con-full e-transform e-flex e-con e-child\" data-id=\"47d24ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6c528 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5f6c528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/gesvalt.es\/empresas\/valoracion\/empresas\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e1s informaci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19f59a6 e-con-full e-flex e-con e-child\" data-id=\"19f59a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec0094 elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"6ec0094\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;186973&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-dynamic-186973\">.e-loop-item-187843 .elementor-element.elementor-element-f79a2ca::before, .e-loop-item-187843 .elementor-element.elementor-element-f79a2ca > .elementor-background-video-container::before, .e-loop-item-187843 .elementor-element.elementor-element-f79a2ca > .e-con-inner > .elementor-background-video-container::before, .e-loop-item-187843 .elementor-element.elementor-element-f79a2ca > .elementor-background-slideshow::before, .e-loop-item-187843 .elementor-element.elementor-element-f79a2ca > .e-con-inner > .elementor-background-slideshow::before, .e-loop-item-187843 .elementor-element.elementor-element-f79a2ca > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{background-image:url(\"https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-fondos-de-comercio-1.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"186973\" class=\"elementor elementor-186973 e-loop-item e-loop-item-187843 post-187843 servicio type-servicio status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f79a2ca e-con-full animated-slow e-transform e-flex e-con e-child\" data-id=\"f79a2ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.01,&quot;sizes&quot;:[]},&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:700,&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-element elementor-element-86d8eb1 e-con-full e-flex e-con e-child\" data-id=\"86d8eb1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f923271 e-con-full e-flex e-con e-child\" data-id=\"f923271\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e83162 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"6e83162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fondos de Comercio<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47d24ae e-con-full e-transform e-flex e-con e-child\" data-id=\"47d24ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6c528 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5f6c528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/gesvalt.es\/empresas\/valoracion\/fondos-de-comercio\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicitar valoraci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5aa506 e-con-full e-flex e-con e-child\" data-id=\"f5aa506\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8035ddb elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"8035ddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;186973&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-dynamic-186973\">.e-loop-item-187850 .elementor-element.elementor-element-f79a2ca::before, .e-loop-item-187850 .elementor-element.elementor-element-f79a2ca > .elementor-background-video-container::before, .e-loop-item-187850 .elementor-element.elementor-element-f79a2ca > .e-con-inner > .elementor-background-video-container::before, .e-loop-item-187850 .elementor-element.elementor-element-f79a2ca > .elementor-background-slideshow::before, .e-loop-item-187850 .elementor-element.elementor-element-f79a2ca > .e-con-inner > .elementor-background-slideshow::before, .e-loop-item-187850 .elementor-element.elementor-element-f79a2ca > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{background-image:url(\"https:\/\/gesvalt.es\/wp-content\/uploads\/2025\/09\/valoracion-y-consultoria-industrial-1.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"186973\" class=\"elementor elementor-186973 e-loop-item e-loop-item-187850 post-187850 servicio type-servicio status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-f79a2ca e-con-full animated-slow e-transform e-flex e-con e-child\" data-id=\"f79a2ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.01,&quot;sizes&quot;:[]},&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:700,&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-element elementor-element-86d8eb1 e-con-full e-flex e-con e-child\" data-id=\"86d8eb1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f923271 e-con-full e-flex e-con e-child\" data-id=\"f923271\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e83162 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"6e83162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Valoraci\u00f3n Industrial<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47d24ae e-con-full e-transform e-flex e-con e-child\" data-id=\"47d24ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6c528 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5f6c528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/gesvalt.es\/empresas\/valoracion\/industrial\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicitar valoraci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Valoraci\u00f3n de marcas e intangibles: rigor t\u00e9cnico para activos intangibles La valoraci\u00f3n de la marca permite identificar el verdadero impacto de este activo intangible en la competitividad de una empresa. Su an\u00e1lisis es determinante en procesos de fusi\u00f3n, adquisici\u00f3n, escisi\u00f3n o captaci\u00f3n de inversi\u00f3n, ya que aporta transparencia y confianza a las negociaciones. Adem\u00e1s, la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":187222,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-187512","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/gesvalt.es\/en\/wp-json\/wp\/v2\/pages\/187512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gesvalt.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gesvalt.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gesvalt.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gesvalt.es\/en\/wp-json\/wp\/v2\/comments?post=187512"}],"version-history":[{"count":55,"href":"https:\/\/gesvalt.es\/en\/wp-json\/wp\/v2\/pages\/187512\/revisions"}],"predecessor-version":[{"id":192424,"href":"https:\/\/gesvalt.es\/en\/wp-json\/wp\/v2\/pages\/187512\/revisions\/192424"}],"up":[{"embeddable":true,"href":"https:\/\/gesvalt.es\/en\/wp-json\/wp\/v2\/pages\/187222"}],"wp:attachment":[{"href":"https:\/\/gesvalt.es\/en\/wp-json\/wp\/v2\/media?parent=187512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}