Strategic expansion and intelligent selection of business locations
At Gesvalt Data we help businesses grow with decisions based on real data from the ground. Our experience as an appraiser for more than 30 years has allowed us to build more than 100 unique databases on real estate, business and urban contexts. This sets us apart from any other provider of Location IntelligenceOur models are powered by verified data, business experience and the latest geospatial analytics technologies. We reduce risk in every decision to open, close or relocate, maximising the profitability of each new location.
What does the expansion and location selection service consist of?
It is a comprehensive service to optimise your territorial growth. We analyse the real potential of each area and location, integrating internal data from your business with our exclusive databases and official external sources. We design expansion plans adapted to your sector, prioritising areas with higher expected profitability and lower risk.
Spatial planning based on geospatial and market data
We combine layers of demographic, socio-economic, mobility and commercial activity information with our own data from actual valuations to identify the areas with the greatest potential for success.
Reducing risks in opening, closure or relocation decisions
SWe model sales, footfall and competition scenarios before making any decisions, backing up each recommendation with quantifiable metrics.
What variables do we analyse to define the best location?
We integrate quantitative and qualitative metrics to evaluate each potential location objectively.
Geographical scoring to assess the potential of each area
We assign scores based on estimated demand, customer profile, accessibility, competition and other key factors for your business.
Visualisation of areas with a high concentration of target customers
Data quality is the engine that powers CRM, predictive analytics, AI models and marketing strategies. Reliable data allows you to automate processes and personalise customer relationships effectively.
Identifying locations with low competition and high demand
We detect commercial blue oceans where your offer can stand out without engaging in price wars.
Profitability and feasibility analysis for each location
We evaluate costs, revenue forecasts and payback times.
Development of tailor-made territorial expansion plans
Every business is unique and requires a tailored approach, especially in chains, franchises and growing brands.
Prioritisation of areas with the highest growth potential
We identify strategic areas and rank them by priority of entry according to your operational and financial capacity.
Models of organic or acquisitive expansion
We define the optimal growth strategy: progressive growth or through the acquisition of existing operators.
Integration of internal and external data to build the roadmap
We use your sales history, product mix and internal KPIs along with our proprietary data and official sources to draw up a solid plan.
Support in site selection processes
We accompany you throughout the entire site selection process so that every decision is backed up by data and analysis.
Comparative analysis between candidate locations
We compare factors such as visibility, traffic, socio-demographic profile and implementation costs.
Consideration of urban planning, traffic, accessibility and competition variables
We value location from a holistic approach, including regulations, permits and urban plans.
Advising on investment decisions and negotiation of premises
We provide objective data to strengthen your negotiating position and reduce financial risks.
Expanding use cases and location selection
Controlled expansion of a retail network
Selection of new openings in high potential areas avoiding market saturation.
Repositioning a shop with low profitability
Analysis of causes and relocation to an area with greater affluence and demand.
Optimising presence in medium-sized cities
Maximising market share with strategic openings to avoid cannibalisation.
Expanding use cases and location selection
Controlled expansion of a retail network
Selection of new openings in high potential areas avoiding market saturation.
Repositioning a shop with low profitability
Analysis of causes and relocation to an area with greater affluence and demand.
Optimising presence in medium-sized cities
Maximising market share with strategic openings to avoid cannibalisation.
Looking for the best place to open your next point of sale?
With our real data and state-of-the-art models, you'll get every expansion decision right.
Request a feasibility study of your area of interest
You will receive a report with key metrics and geospatial visualisations.
Receive a visual demo with maps, data and recommendations.
Visualise your expansion opportunities with interactive tools and accurate data.
Frequently asked questions on commercial site selection
How long does it take to develop an expansion plan?
How long does it take to develop an expansion plan?
Depending on the number of locations and the depth of the analysis, between 4 and 8 weeks.
What kind of data is used for geographic scoring?
What kind of data is used for geographic scoring?
Demographics, income, mobility, competition, commercial attractiveness and our own business valuation and appraisal data.
Can I apply this analysis only to a specific city?
Can I apply this analysis only to a specific city?
Yes, we can perform hyper-local analysis, by city or even by neighbourhood.
Does this service apply to B2B businesses?
Does this service apply to B2B businesses?
Yes, we adapt the model to industrial, logistics or corporate service locations.