Valuation of brands and intangibles: technical rigour for intangible assets
The brand valuation allows the true impact of this intangible asset on a company's competitiveness to be identified. Its analysis is decisive in processes of merger, acquisition, spin-off or raising of investment,it brings transparency and confidence to the negotiations. In addition, the valuation of brands and intangibles is the basis for designing strategies that drive critical value drivers and consolidate sustainable growth, reinforcing the brand valuation on the market.
We are a leading company with more than 30 years of experience in advising companies in the areas of Consultancy and ValuationHaving the support of an independent consultancy firm such as Gesvalt for the valuation of brands, patents and other intangible and unique assets, allows us to obtain a quality report, carried out by experts in finance, risk, auditing and taxation who hold the main certifications in the market CIIA, CEFA, CEVE, RICS.
What is brand valuation and why is it important?
The brand valuation is the process of economically quantifying the value of this intangible asset, which directly influences the competitiveness and earning capacity of a company. The brand valuation enables strategic decisions in mergers, acquisitions, litigation or financing, providing transparency and confidence to investors and stakeholders.
What is meant by "brand" as an intangible asset?
The brand is an intangible asset that concentrates the identity, reputation and trust of a company. It differentiates a company from its competitors, transmits values and generates customer, supplier and employee loyalty, becoming an engine for sustainable growth.
Frequent uses: mergers, sales and acquisitions, litigation, financial reporting
The most frequent uses where the brand valuation is necessary would be:
- Accounting: business combinations and impairment tests.
- Fiscal and legal: taxes, litigation, franchises, royalties.
- Financial: financing and divestment processes.
- Strategic: resource allocation, planning, control, and identification and evaluation of value drivers and supports in procurement operations.
Differences between brand valuation and business valuation
While business valuation looks at a company's assets, liabilities and profit-generating capacity, corporate valuation looks at a company's assets, liabilities and profit-generating capacity, corporate valuation looks at a company's assets, liabilities and profit-generating capacity. brand valuation focuses on measuring the economic weight of the most recognised intangible asset: its identity in the market. The former determines the total value of the business, while the latter assesses how much the brand contributes to that overall figure.
What services does Gesvalt offer in brand valuation?
At Gesvalt we offer a specialised service in brand valuation and other intangible assets, providing technical rigour, independence and proven experience in key sectors. Our value proposition combines the application of recognised methodologies with the ability to issue reports that can be defended before regulatory bodies, investors or courts, guaranteeing transparency and reliability in decision-making.
Valuation of trademarks, names, logos and franchises
We determine the economic value of trademarks, logos, company names and franchises,essential for sale and purchase processes, mergers or transfers of rights.
Estimating the economic value of patents, licences and software
In addition to brand valuation, we analyse patents, licences, know-how, technological developments and software, quantifying their contribution to the business as strategic intangible assets.
Technical and expert reports for legal disputes, inheritance or audits
We elaborate expert and technical reports supporting legal proceedings, intellectual property disputes, inheritance processes or financial audits, always with objectivity and legal validity.
Valid reports for accounting (IFRS, GAAP), tax and legal standards
Our studies comply with the requirements of international accounting standards (IFRS, PGC), as well as with tax and legal regulations, facilitating their integration into financial reporting, tax and audit processes.
How is a brand valued?
Most commonly used methods: income, multiples, replacement cost
Brand valuation is based on three main approaches: the income approach (projecting future profits attributable to the brand), the market multiples approach (comparison with similar transactions) and the replacement cost approach (investment required to create an asset with equivalent characteristics).Variables considered: visibility, positioning, profitability, life cycle.
A rigorous brand assessment takes into account factors such as brand awareness and reputation, competitive positioning, profitability, customer loyalty, brand life cycle and barriers to entry into the industry.Adaptation according to brand type and sector
Each brand is unique. Therefore, the valuation must be adapted to the sector, the competitive context and the company's objectives (financial, fiscal, legal or strategic). At Gesvalt we select the most suitable methodology in order to isolate the results directly attributable to the brand, guaranteeing accurate and useful conclusions.
What if I need to value a patent or other industrial asset?
At Gesvalt we have a team specialised in advising on trademarks and intangible assets (brands, patents, licences, goodwill).
Patents, utility models, operating licences
We determine the value of patents, utility models, operating licences and know-how, key assets in innovation and in protecting the competitive advantage of companies.
Technical assessment and market potential
Patent valuation considers both the technical aspects of the invention and its market potential, analysing its applicability, life cycle, degree of innovation and the barriers to entry it generates.
Expert reports for judicial or regulatory proceedings
We prepare independent expert reports in support of legal disputes, registration processes, audits or requirements of regulatory bodies, ensuring objectivity and full legal validity.
Actual use cases in brand valuation
Brand valuation for sale or merger of company
In a sale and purchase or merger process, the brand valuation determines how much this intangible asset contributes to the final price of the transaction, building trust between buyer and seller.
Calculating the value of an expanding franchise
When a franchise is looking to grow, the brand valuation helps to set royalties, attract investors and establish clear conditions for new franchisees.
Valuation of intangibles for financial or tax audits
The brand valuation and intangible assets enables compliance with accounting (IFRS, PGC) and tax regulations, ensuring transparent and defensible reporting before auditors and administrations.
Legal dispute between partners over the value of the registered trade mark
In corporate disputes or disagreements, a trademark valuation expert report acts as objective evidence, supporting court decisions and out-of-court settlements.
Why trust Gesvalt to value your trademark or patent?
Gesvalt has been a benchmark in the valuation of companies, brands and patents for more than 30 years. Our team of experts has extensive knowledge and the main financial and corporate certifications, which guarantee the quality and accuracy of our reports.
Experience in intangible asset and industrial property valuation
Our participation in major transactions such as mergers, acquisitions and legal proceedings, providing valuations of brands, patents, industrial assets and other unique intangible assets, has positioned us as a benchmark company in the sector, and has also allowed us to publish success stories with our clients.
Methodology recognised and compatible with auditing and official bodies
For the valuation, our experts apply international methodologies accepted by auditors, investors and regulators, ensuring that each report is fully valid for accounting, tax and legal purposes.
Capacity to act as independent expert witnesses
Gesvalt has accreditation and experience as an independent company, offering brand and intangible asset valuation reports that rigorously support accounting, tax, financial or strategic requirements.
Frequently asked questions on brand and intangible asset valuation
What documentation do I need to value my brand?
What documentation do I need to value my brand?
The valuation of a brand requires financial information, usage contracts, licences, sales history and market data to measure brand awareness and profitability.
Can a brand be valued without associated revenues?
Can a brand be valued without associated revenues?
Yes, the brand valuation can also be done at an early stage by considering visibility, positioning, growth potential and barriers to entry, even if there are no direct revenues.
Does an appraisal serve as legal or prosecutorial evidence?
Does an appraisal serve as legal or prosecutorial evidence?
A brand valuation carried out by independent consultancy firms such as Gesvalt is fully valid in legal and fiscal processes, audits and accounting reporting under IFRS and PGC.
What is the difference between trademark, trade name and patent?
What is the difference between trademark, trade name and patent?
The trademark protects distinctive signs, the trade name identifies the company in the course of trade and the patent protects technical inventions; each asset requires a specific valuation.