Putting a figure on a brand means valuing one of the assets that most influences business decisions. Gesvalt valued the Doctoralia.es web domain and the trademark.
Brands evolve, and so does their value. Indicators such as financial performance, customer preference, pricing power, sustainable competitive advantages, intangibles, and emotional connection are essential parameters in brand value.
When highly valued, the brand becomes a compass for investing, negotiating and growing.
Doctoralia, a benchmark health tech in the development of software for healthcare professionals, clinics, hospitals, and patients, continues to drive the expansion of its technological solutions in a highly dynamic and constantly changing sector. In 2025, launched a new AI, named Noa Notes, a virtual assistant whose objective is to optimise the administrative management of medical consultations through the automatic recording of clear and structured clinical notes based on the conversation between the professional and the patient.
The platform required a valuation report prepared by an independent expert and relied on Gesvalt to obtain an opinion from value of the “Doctoralia” brand and the “doctoralia.es” web domain” using an objective methodology and assessment process.
Brand and web domain valuation
Our opinion as an independent expert has enabled Doctoralia put a figure on your brand and your domain. In practice, the brand as a reputational asset and the domain as a digital gateway reinforce differentiation, facilitate expansion into new categories, and improve negotiating position with partners and investors.
What challenges does the valuation of intangible assets present? Intangible assets linked to digital innovation require consideration of factors such as their rapid evolution, dependence on data and licences, and adoption by users. Artificial intelligence adds complexity, but also potential.
One of the levers of value What we should not lose sight of is the rapid expansion of the digital health sector in Europe, driven both by the adoption of telemedicine and by the consolidation of technological platforms that connect patients and professionals, improving access, continuity and efficiency of care.
Another key criterion for assessment is the degree of technological competence in the sector, which is decisive: the incorporation of digital solutions—with AI at the forefront—is reshaping consultations and the patient experience towards a more agile, personalised and efficient model.
At Gesvalt, we have expertise from previous similar projects and a team of experts accustomed to Leverage critical value drivers so that a brand can develop its full potential.
About Doctoralia. It is one of the leading digital platforms for private healthcare in Spain, with over 4 million unique users per month, 2.4 million appointment bookings and 3.6 million visits managed each month. The platform has more than 170,000 professionals, accumulating 1.6 million reviews and a portfolio of more than 28,000 clients, including hospitals, clinics and private practices.
Valuation of intangible assets
To value an asset as intangible, it must first meet the criteria that allow it to be identified and measured accurately:
- Be identifiable, in order to distinguish it from the rest. Separability is not a necessary condition, but it allows the characteristics of the asset itself to be isolated from the rest.
- Be controllable, that is, it can be leveraged to obtain performance and restrict its use by third parties.
- Capable of generating future profits.
- Be quantifiable, i.e., measurable according to rational criteria.
In the words of Rafael Paniagua, Corporate Finance Associate at Gesvalt:
“Assessing the value of the Doctoralia brand and website has been a particularly significant project for Gesvalt, both because of its relevance in the digital health sector and because of the challenge of working with intangibles of high strategic value. It has been a pleasure to work closely with the Doctoralia team, whose professionalism and approachability have facilitated a rigorous and enriching process. We are very grateful for the trust placed in us and look forward to working with them again on future projects.”