In the context of a record summer season in Spain, PAY AND PLAY S.L. requested our opinion as an independent expert on the fair value of different scenarios at El Plantío Golf Resort.
This valuation project consists of a golf course complex, a hotel with 98 tourist apartments, a prestigious golf school and an attractive range of restaurants and events.
The El Plantío Group is a family-owned company founded by the Ferry family over 20 years ago. The complex has established itself as the largest golf centre in the Levante region and a leading destination in Spain for golf tourism.
Continuous asset valuation facilitates professional management and better decision-making, while also enabling weaknesses to be identified and appropriate corrective measures to be taken.
What were the challenges involved in producing this company valuation report?
Some variables that we should not lose sight of in an asset valuation of this nature include:
- Seasonality and Average Stay.
- Competence and Differentiation.
- Environmental Sustainability.
- Technology and Digitalisation.
- Change in Customer Preferences.
- Occupancy and Rates.
- Short- and medium-term outlook.
- RevPar stability.
Spain's different autonomous communities face specific regional challenges, such as more pronounced seasonality in certain areas or the need to promote tourism in lesser-known destinations. Hotels must adapt to these local particularities, a variable that has been taken into account in the assessment.
How is an assessment like this carried out?. The dialogue and fieldwork took place in Alicante, and Gesvalt's territorial reach proved to be fundamental in this regard. Efforts were made to facilitate and streamline the entire valuation process, in accordance with the deadlines set by the client.
Our Regional Director for Levante and the Balearic Islands, Ricardo Maldonado, has been responsible for Gesvalt in this project and states the following: “It has been a pleasure to meet the Ferry family, leading entrepreneurs in the tourism sector, in a location such as Alicante, which is internationally renowned, with the tireless effort and dedication of the entire team to the continuous improvement of a sustainable business with great prospects for the future. It is the group with the largest area of golf courses in Levante, with high-quality hotel accommodation and a restaurant service offering Mediterranean tradition and innovation.”
We interviewed Manuel Ferry, owner of the El Plantío Golf complex, who is directly involved in the project:
Why did Pay and Play choose Gesvalt for this valuation? What requirements and qualities did you consider when looking for a partner?
For the quality of its brand image and its references in the press and social media.
How has the collaboration with Gesvalt been? How has the project progressed in terms of deadlines, involvement, and advice?
I am highly satisfied with the service provided, considering that the work was carried out in a timely manner and as agreed during the month of August.
Is there anything else you would like to point out about working with Gesvalt and the added value we bring to this valuation?
I have partnered with Gesvalt because of their reliability and professionalism in their work, commissioning reports for the valuation of the real estate assets of the El Plantío Golf Resort holding company. For me, they are a future partner for my organisation.